Digital Tree Group, a pioneer in the field of media, services, eCommerce and innovation enters another leading collaboration from abroad - this time with Tencent Cloud, the cloud business of global technology company Tencent.   

Including the Tencent Cloud Online Video Platform (TOVP) to enable a more user-friendly viewing experience and more advertising opportunities such as pre-rolls and personalized advertising solutions (fast-channels) through the enabling of global channel viewing within the platform. Digital TV is the first digital entertainment platform of Cyprus. It offers news and entertainment shows, more than 20 global channels, a variety of movies, on-demand series and live TV. Viewers can watch daily through the Digital TV app on their mobile, tablet, laptop, Android and LG TVs and soon on Samsung TVs. 

>>> Read the announcement in Greek Language <<< 

Digital Tree Group will also join hands with Tencent Cloud to bring the best-in-class cloud products and services to enterprises in Cyprus moving forward. As one of the world’s leading cloud companies, Tencent Cloud is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through its robust global data center infrastructure of 70 availability zones across 26 geographical regions, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT and network security. 

Tencent Cloud is a service that meets the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel and transportation. It has also established a leading position in e-commerce, video and offline-to-online services in the Internet industry. Many of China’s leading Internet companies have chosen Tencent Cloud as their cloud service provider to upgrade digitally.

Founded in 1998, Tencent is a global technology leader and pioneer, offering innovative communication, social networking products and services, digital content and gaming and a variety of tools aimed at improving the quality of life of people around the world.

Its communication and social services, including WeChat/ Weixin and QQ, connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained. Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe..

"This new collaboration between Tencent Cloud and Digital Tree Group will bring huge benefits to both the services offered by the Group and the general economy of Cyprus, as it will create many growth opportunities for local and international businesses. It starts with Digital TV and will expand to a strategic collaboration that covers more business areas. With Tencent's technical background and using its technology, we managed to renew the Digital TV platform into an enterprise application of international standards. Now we have the opportunity to enrich our websites with audiovisual content by revitalising the way we approach journalism.  Furthermore, we are enhancing digital advertising through concepts of 'connected TV', which aim to "serve" advertisements on multiple devices such as smart TVs, electronic game consoles and streaming. We are also "introducing" to the wider Greek area a new, modern, content monetization model, the "FAST Channels". With FAST- Free Advertised-Based Streaming TV channels, and together with our local and international partners we evolve the way we serve content to the wider audience. Digital TV today with more than 100,000 downloads on Android, iOS, Web, Android TV, LG and soon on Samsung is on all screens. Looking into the future, our goal is to deliver more value to our users and customers through a seamless experience.”, said Phanos Demetriou, CEO Digital Tree Group.

Leo Li, Vice President of Europe, Tencent Cloud International said, “Tencent Cloud strives to establish a comprehensive global cloud partner ecosystem to provide innovative cloud solutions and facilitate digital transformation, together with partners from across various fields and industries. It is also our commitment to bringing only the best and high-quality cloud solutions to every part of the world, so we are thrilled to team up with Digital Tree Group to empower more enterprises in Cyprus to unlock the potential of cloud technologies and accelerate their digital transformation journey. The upgrade of Digital Tree Group’s Digital TV platform is only the beginning of more collaborations, as we continue to work closely with Digital Tree to deliver more innovative solutions to businesses in the country.”